Sagomon: 10 Creative & Effective Advertisements For Safe Driving

10 Creative & Effective Advertisements For Safe Driving

Driving is a serious and big responsibility and safe driving is not only good for yourself but for the pedestrians and other drivers too. So before driving you must take a sleep and never drive when you are drunk.The following creative and inspirational advertisements also trying to convey the same message. So please be responsible and drive safely.

1. Indonesian Railways: Giant Cleaver

Many accidents happened on train crossing gate in Indonesia. Cars, motorcycles, even people often cross the railways when the alarm is on and the gate is moving down. It is very dangerous! Instead of putting unusual notice board poster (that people never notice), they installed a giant cleaver shaped poster on the gate to remind people about the dangerous. The copy says, “Don’t be reckless, Stay safe.” People clearly receive a relevant message in an unexpected way and it grabs many attentions. The giant cleaver made drivers stop when the alarm is on as the gate moving down. It has been a breakthrough that Indonesian Railways ever did.

2. Deutsche Verkehrs Wacht: Buckle up

Buckling up can save lives. The German Road Safety Organisation (DVW) wants to bring this message home to German car drivers. It has been working towards greater safety and fewer accidents on Germany’s roads for over 85 years. Through its programmes, initiatives and events, the DVW reaches around 2.5 million people a year.

3. Drunken Beetle Promotion

The long-term goal is to reduce the number of alchohol provoked accidents in Germany. A fleet of Volkswagen New Beetle is tuned with special car parts to become talk of the town: Wheel caps that looks like eyeballs play with the New Beetle’s organic forms and turn it’s silhouette into a human’s face with drunkenly revolving eyes. The promotional cars were used mainly at public events with a high con-sume of alcoholic drinks.

4. Vodafone: Text & Drive

Make sure you and your teenagers stay safe on the road. Using a mobile while driving is dangerous and illegal. Pull over to the side of the road, or switch it off when driving.

5. Don’t talk while he drives

Bangalore Traffic Police has been running an outdoor advertising campaign using disturbing photography to shock people out of talking to their friends and families on the phone while they are driving.

6. Don’t drink & drive this Christmas

“Don’t drink and drive this Christmas” is one of the tactical messages of the campaign, in an effort to draw attention on the risks of drunk driving, especially during Christmas, when people tend to raise the bar concerning alcohol consumption.

7. Mobile Coffin